order now

“Meat Me Halfway is full of hope. Kateman shows us how, withingenuity, we can create a food system that will be more sustainable, healthier and compassionate."

— Dr. Jane Goodall, DBE, Founder of the Jane Goodall Institute & U. N. Messenger of Peace

Ask anyone in the plant-based movement and the solution seems obvious: Stop eating meat.

But for many people, that stark solution is neither appealing nor practical. In Meat Me Halfway, author and founder of the reducetarian movement Brian Kateman puts forth a realistic and balanced goal: mindfully reduce your meat consumption. It might seem strange for a leader of the plant-based movement to say, but meat is here to stay. The question is not how to ween society off meat, but how to make meat more healthy, more humane, and more sustainable.

In this book, Kateman answers the question that has plagued vegans for years: why are we so resistant to changing the way we eat, and what can we do about it?

“Meat Me Halfway is a brilliant manifesto for building longer tables through simple choices about the food we eat. With wisdom and humor, Kateman elevates real solutions to transforming our food system and healing our planet."

— Chef José Andrés, Founder of World Central Kitchen and author of Vegetables Unleashed

“Exceptionally thoughtful and well-argued."

— Marion Nestle, Professor of Nutrition, Food Studies, and Public Health, Emerita, New York University and author most recently of Let’s Ask Marion